Develop and execute the overarching creative strategy for all brands, maintaining
consistency across all marketing touchpoints.
Lead brainstorming sessions and guide the creative team in developing innovative
concepts for campaigns, visual materials, and branding projects.
Oversee the creative direction of all deliverables, including social media content, print
materials, and digital assets.
Collaborate with the internal marketing team and external creative suppliers to ensure all
campaigns align with the brand’s vision and business objectives.
Manage and mentor the internal creative team, fostering professional growth and skill
development.
Follow up on printing standards for all collaterals (i.e. packaging) to ensure consistency
with brand guidelines, and innovation to maintain edge.
Stay informed about industry trends, emerging technologies, and best practices in
marketing and design to ensure the company remains at the forefront of creativity.