The World Brand Design Society Awards is an international design competition for agencies, collectives, creatives, freelancers and in-house design teams from both brand and manufacturing organisations. The World Brand Design Society Awards is an independent and prestigious awards scheme that has established to recognises the significance, celebrates the excellence and promotes the best creative businesses, designers and design from around the world.
The annual awards programme welcomes entries of commercial and conceptual works in five areas as follows:
– Brand Strategy
– Brand Creation
– Rebranding
– Brand Refinement
– Brand Communication
These areas are purposefully left broad and open to accommodate commercially diverse projects, solutions and entries from an array of design thinkers, disciplines and fields. These areas provide two main categories for entry: Corporate Brand Design (Service) and Consumer Brand Design (Product) and focuses on the following deliverables:
CONSUMER BRAND DESIGN (PRODUCT)
Consumer Brand Identity – A category that includes consumer brand identities: marks, monograms, logos, crests, emblems or identity systems. From individual brand identities elements to large scale integrated brand identity systems, applications and implementation across multiple brand touchpoints.
Graphic Packaging Design – A category that includes all graphic consumer packaging design. From branded and own-brand individual products to product ranges. Successful graphic design integration with existing structural packaging design or newly designed structural packaging is essential.
Structural Packaging Design – A category that includes structural brand packaging design, product-packaging innovation and sustainable packaging solutions for own-brand and branded product/s. This category also includes the structural design for point of purchase, point of sale and consumer branded promotional support products.
Retail and Environment Design – A category that includes temporary or permanent commercial spatial/environments. From retail interiors, pop-up stores, chain stores, department stores. This category also includes designs of retailing installations, trade shows/stands, cultural exhibitions, visitor attractions, galleries and museums.
Brand Campaigns – A category that includes the utilisation of other categories, assets and touchpoints. With the object to create a promotional product brand campaign to build brand awareness.
CORPORATE BRAND DESIGN (SERVICES)
Corporate Brand Identity – A category that includes corporate brand identities: marks, monograms, logos, crests, emblems or identity systems. From individual brand identities elements to large scale integrated brand identity systems, the application and implementation of them across multiple brand touchpoints.
Print Communication – A category that includes a broad range of all print design-related deliverables. From editorial, posters, annual reports, brochures, direct mail, design manuals and other promotional printed brand touchpoints.
Interactive Digital – A category that includes a broad range of digital deliverables, including interaction design and user experiences. From websites, apps, digital installations, augmented virtual reality and interactive spaces/environments.
Moving Image, Film and TV – A category that includes TV identities, screen graphics and deliverables relating to promotional moving images. Including all on-screen social media, media streaming film and TV.
Environment and Spatial Design – A category that includes the design of temporary and permanent environments. From installations, trade shows/stands, cultural exhibitions, visitor attractions, galleries and museums. This category also includes print, digital signage and other graphics for commercial environments.
Brand Campaign – A category that includes the utilisation of other categories, assets and touchpoints. With the object to create a promotional brand campaign to build brand awareness.
