• Project

  • Region

  • Industry

Zware Jongens Redefines Nature

Zware Jongens Redefines Nature

Stoneable is a Belgium-based company that engineers ultra-thin stone panels; bringing the experience of nature into any architectural space. Their robust, durable products harness the power of organically developed stone patterns, colours and textures. Stoneable is nature redefined as a design object, a stylish surface or a structural element in both public and private environments.

Zware Jongens was approached to shape this exciting brand from scratch. “Actually, the client came in with a single bendable stone panel and we were immediately impressed by the possibilities for their product. Obviously – besides the one test panel – nothing was in place yet,” explains Filip Janssen, co-founder of Zware Jongens. “Everything had to be created: positioning, naming, branding, packaging… We wanted to create something premium and creative, going against the grain of the market and appealing to architects & designers, who are a notoriously critical audience to engage with. That’s why ‘Nature redefined’ was selected as our proposition. It explains the essence of the product and it’s an invitation to redefine possibilities and pushing boundaries.”

CREDIT

  • Agency/Creative: Zware Jongens
  • Article Title: Zware Jongens Redefines Nature
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Netherlands
  • Market Region: Europe
  • Project Deliverables: Brand Design, Brand Identity, Brand Naming, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Product Naming, Tone of Voice
  • Industry: Construction

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
15
Good
Vote
1
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
13
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
14
Good
Vote
0
Bad
Vote
0