Zuky brand takes inspiration from exploring the outdoor and connecting with nature, it builds a bridge between modern necessities and protecting our fragile ecosystem.
Zuky was created to make the finest, versatile travel and outdoor toiletries.
“Zuky embodies the spirit of adventure, ensuring that the unparalleled experience of our products extends seamlessly from globetrotting escapades to conquering mountain peaks, to the sanctuary of your own living space.”
“The brand sets new standards for travel and outdoor toiletries with eco-friendly commitment. Zuky biodegradable products offer top performance, crafted with care for the planet.”
The cosmetics design for Zuky, opens a new chapter for a new category of products dedicated to outdoor people & more. Starting from the creation of mascot design Zuky, this custom cosmetics packaging defines a new era of fun, playful & innovative products.
The pathfinder. The brand was created for people who enjoy making new paths, especially through previously unexplored or untraveled wilderness.
The Jet-setter. The brand is dedicated to travel experts, bloggers, and jet-setters, who travel around the world discovering what’s new and cool.
Meet Zuky, the brand mascot. Different from logos, the brand mascot can make instant connections, evoke warmth and playfulness, and leave a lasting impression.
How is Zuky? Loves life. Loves adventurous. Enjoy outdoor experiences.
The logo design uses an edgy typography while the color palette expresses the idea of new adventures & discoveries.
The logo is small & compact “ visually perfect for camping” 2 syllables, fits perfectly in any space, and is especially designed to complement the modern bamboo packaging but also the chic & fun style of the brand.
The audience starts from adventurous seekers, while including campers and nature lovers.
The packaging design concentrated on product attributes like biodegradable products & compostable bamboo packaging.
The style of the brand can be described as modern, chic, adventurous, and playful.
CREDIT
- Agency/Creative: CreativeByDefinition
- Article Title: Zuky Cosmetics Design Steps Inside The Adventurous Forest by CreativeByDefinition
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Romania
- Agency/Creative City: bucharest
- Market Region: Global
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Identity, Concept Art, Illustration, Logo Design, Packaging Design
- Industry: Beauty/Cosmetics
- Keywords: cosmetics design, cosmetics branding, cosmetics pacakging design, mascot design, logo design, cosmetics branding
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Credits:
Brand Design & Art Studio: CreativeByDefinition
