“Dark and milk chocolate dragées filled with plum, raspberry, cherry and apricot brandy.
The idea behind the Passionate product family’s design was to present all the flavors as “personalities” (mixing the ingredients) on the packaging, so the customers could identify with the flavor they prefer. The dragées in the box are humorously showcased through a peephole, as if we were able to see into the stomach of the characters. The aim was to design a catchy look for the box, capturing attention and making people smile.
The first pieces of the collection are dark and milk chocolates – flavored with four kinds of fruit brandies. Each of the two flavors are displayed as a young man and a woman with a joyful expression on their face, wearing fictional traditional costumes.”
CREDIT
- Agency/Creative: Zsófia Mihály
- Article Title: Zsófia Mihály – Passionate
- Project Type: Packaging
