Zoya is a Small Production of Homemade Candy Brand Created by Olga Voloshin
Good afternoon, my name is Olga and I want to bring to your attention my next project called Zoya. Zoya – is a small production of homemade candy. Candy contains only natural ingredients, which makes them equally useful for both adults and children. Zoya candies – are made from the natural juice of seasonal fruits such as currants, strawberries, cherries, and raspberries, without added sugar. The main goal was to create a bright and funny logo that characterises the red colour of the fruit.
The founder of this production, the old grandmother, asked to use a photo of her granddaughter as an illustration for the logo. This is a very funny and cheerful girl who really loves the sweets made by her grandmother. As you might have guessed, the girl’s name is Zoya)), and yes, the name of the logo the same was grandmother’s decision. For each candy flavor, I chose a different shade of red, and I also drew stickers depicting these fruits to be pasted on the back of the package. And some more stickers like vegan, sweet, with love, 100% natural… The inner side of the package is also in the corresponding red shade with the addition of a pattern. So vivid impressions will be prolonged not only by the appearance of the package but also by the inside. The packaging material is environmentally friendly and biodegradable, thus a very small production takes care not only of itself but also of the environment. Zoya’s goal is to make life a little bit more creative… a little sweeter… and a lot more fun. Zoya provides unique, delicious, natural, vegan, healthy candy, and gifts. With Zoya, you can create personalized treats for your family, friends, and loved ones.
I sincerely hope that I managed to solve all the tasks set for me and make this brand really warm, homely, bright, and tasty. I would be glad for any constructive feedback and support. Thank you, my friends! P.S. This project is especially close to me, as it reminded me of my childhood when my grandmother made similar sweets from seasonal fruits.
- Design Agency: Olga Voloshin
- Organisation/Project Type: In-house, Non Published Concept Design
- Article Title: Zoya is a Small Production of Homemade Candy Brand Created by Olga Voloshin
- Brand / Project Name: Zoya
- Strategic Deliverables: Brand Naming, Product Naming
- Design Deliverables: Graphic Design, Photography, Illustration, Packaging Design
- Location: Moldova
- Market Country: Moldova
- Market Region: Europe
- Product Category: Snack Food
- Consumer Packaging Format: Bag, Box
- Consumer Substrate / Material: Pulp Carton, Pulp Paper