Zoonik is the go-to brand for pet owners seeking safe, high-quality products, offering over 1,000 items—from food and litter to carriers, toys, and grooming accessories.
Branding agency Brandexpert Freedom Island crafted a versatile design system to unify Zoonik’s entire product range under a refreshed visual identity. The comprehensive rebranding introduced a cohesive brand code, modernizing the brand’s image and establishing visual standards across all product lines.
To amplify Zoonik’s authority and market positioning, the brand name was transliterated into Latin script. Paired with bold, high-contrast color schemes, this shift boosted the logo’s visibility on packaging.
Custom illustrations were developed to differentiate products and elevate packaging appeal. Focused on showcasing ingredients and the pets they serve, these visuals instantly communicate product benefits while adding artistic flair.
Beyond packaging, Brandexpert created a detailed brand book to unify Zoonik’s visual and narrative elements. Special attention was given to marketplace visual strategies, ensuring the brand stands out in competitive digital spaces and drives sales growth.
CREDIT
- Agency/Creative: Brandexpert
- Article Title: Zoonik – A New Friendly Face of a Renowned Pet Brand by Brandexpert
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Advertising, Brand Identity, Brand Redesign, Brand Strategy, Branding
- Industry: Mass Media
- Keywords: brand identity
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Credits:
Agency: Ostrov Svobody
