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Zoli Zoli – Spicing Up the Market

Zoli Zoli – Spicing Up the Market

Introducing our branding and packaging for Zoli Zoli. Mauritian food entrepreneur, Kevin Vanthem was looking to transport the fresh and exciting flavours of his native country’s cuisine to UK’s homes. Our job was to create a unique and visually rich brand identity to make its entrance on a shelf next to more commonly known world flavours. We came up with the name, Zoli-Zoli meaning beautiful-beautiful in Mauritian Creole and a vibrant and lively aesthetic to reflect the personality of this colourful island and its zingy food flavours.

CREDIT

  • Design Agency: Bright&Bold
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Zoli Zoli – Spicing Up the Market
  • Brand / Project Name: Zoli Zoli
  • External Design Credits: Bright&Bold
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Brand World, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Digital Design, Retail Brand Design
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Fresh Food
  • Consumer Packaging Format: Jar, Pot, Sleeve
  • Consumer Substrate / Material: Glass Jar, Plastic

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