ASAP is a premium brand dedicated to providing high-quality panels and surfaces, meticulously crafted for both interior and exterior spaces, as well as decoration and architecture. With an unwavering commitment to excellence, ASAP has become synonymous with superior design, innovation, and sustainability. The brand’s flagship product is constructed from CDF (Compact Density Fiberboard), a revolutionary material that combines exceptional durability with a unique aesthetic. CDF’s black-tinted core sets it apart from other materials, offering a visually striking contrast and a touch of sophistication. The strength and resilience of CDF make it an ideal choice for high-end applications, while its sustainable properties align with the growing demand for environmentally conscious solutions in design and architecture.
The design concept behind ASAP’s visual identity is deeply rooted in the distinctive black core of the CDF material, which serves as the central motif in the brand’s aesthetic. This powerful visual element symbolizes the essence of the brand: strength, sophistication, and innovation. It acts as a unifying thread, tying together the brand’s commitment to durability and modern design. The black core is not merely a material characteristic; it is a defining feature that speaks to ASAP’s forward-thinking approach, capturing the brand’s ability to seamlessly blend form and function. Through this design concept, ASAP aims to create an emotional connection with its audience, reflecting the brand’s values and its dedication to producing cutting-edge, sustainable products. The result is a visually cohesive identity that highlights ASAP’s standing as a leader in the luxury design and architectural space, offering products that elevate and transform any environment they occupy.









CREDIT
- Agency/Creative: Zobi Design Studio
- Article Title: Zobi Design Studio: Shaping the Visual Identity of ASAP, a Premium Brand of High-Quality Panels and Surfaces
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Athens
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Graphic Design, Logo Design
- Industry: Manufacturing
- Keywords: Branding, Architecture, Visual Identity, Brand Design, Construction, Materials, Panels
-
Credits:
Creative Director: Zoe Bissylla