Task: creating a new product design focused on foreign and domestic markets. “Herbata”, a new category of strong alcohol based on black tea, a brand developed by Zhuk Igor for the “Minsk Grape Wines Factory”, which is located in Belarus. Most often in the houses of the Belarusian gentry liqueurs, tinctures and vodka-based drinks with herbs and berries, honey, spices, sugar were served. They were – Krupnik, Zubrovka, Krambambulya, Troyanka. Herbata – is a new category of strong alcohol drink with black tea as a backgroud. It extends the product line “New Generation Spirit”. This product line includes vivid, ambitious new generation’s products, which are not afraid of experimentation. Herbata is produced on original recipe of 35 or 36 aromatic herbs and berries. With alcohol content of 45% ABV, Herbata though has a smooth and sweet taste of tea without any separate components. The beverage warms up during bad weather, and is ideal for making cocktails.
CREDIT
- Agency/Creative: Zhuk Igor
- Article Title: Zhuk Igor Creates Branding and Packaging for Herbata Black Tea Spirit
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Belarus
- Market Region: Multiple Regions
- Project Deliverables: Brand World, Branding, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
