ZHM Seguros is an Ecuadorian insurance company. The project aims to renew the brand identity, bringing it to the present with a view to future digital expansion. This objetive served as the basis for the proposal presented here, where the typography, color and assembly of the brand should be able to work on any type of support.
As an initial requirement and thanks to the analysis developed, it was considered not to modify the logo in an extreme way, since this could generate a negative impact on customers, it is there where we worked directly with the same symbol-typography architecture to migrate to the new proposal.
- Design Agency: RW
- Organisation/Project Type: Freelance, Non Published Concept Design
- Article Title: ZHM Seguros
- Brand / Project Name: ZHM Seguros
- External Design Credits: Ericka Coello
- Strategic Deliverables: Brand Architecture, Research / Insight, Brand Strategy
- Design Deliverables: Brand Identity, Identity System, Branding, Brand Redesign, Graphic Design, Rebranding
- Service Brand Application: Apparel, Brand Guidelines, Editorial, Merchandising, Presentation, Print Ad Campaign, Print Brochure, Print Manual, Print Publication, Digital Advertising
- Location: Chile
- Market Country: Ecuador
- Market Region: South America
- Project Keywords: Insurance, Seguros, Corporate, Business, Branding
- Industry Category: Health Care