ZHM Seguros is an Ecuadorian insurance company. The project aims to renew the brand identity, bringing it to the present with a view to future digital expansion. This objetive served as the basis for the proposal presented here, where the typography, color and assembly of the brand should be able to work on any type of support.
As an initial requirement and thanks to the analysis developed, it was considered not to modify the logo in an extreme way, since this could generate a negative impact on customers, it is there where we worked directly with the same symbol-typography architecture to migrate to the new proposal.
What was presented here would be the first scope of the change, being discarded by the client. 
CREDIT
- Agency/Creative: RW
- Article Title: ZHM Seguros
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Chile
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Identity, Brand Redesign, Brand Strategy, Branding, Graphic Design, Identity System, Rebranding, Research
- Industry: Health Care
- Keywords: Insurance, Seguros, Corporate, Business, Branding
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
