WellGo: Redefining Wellness Through Design

In a fast-evolving supplements market, WellGo set out to do what few had achieved—transform vitamins and functional gummies from clinical commodities into lifestyle essentials. Created by Raw Global for Saudi Arabia’s health-conscious generation, the brand enters a GCC market valued at over USD 2.1 billion, where wellness has become a cultural movement. Yet despite the boom, the shelves were dominated by sterile, Western-looking brands disconnected from regional lifestyle and values. ZERO11 Design was asked to create an identity and packaging system that felt international yet local, science-backed yet emotionally engaging.

The strategy began with deep research into behavioural and cultural drivers: the rise of self-care routines among Gen Z and working women, the influence of Vision 2030’s preventive-health focus, and the growing preference for natural ingredients and transparency. ZERO11 defined WellGo as “a lifestyle companion that empowers Saudi consumers to embrace holistic wellness through natural, culturally inspired supplements.” The name fuses Well—trust, health, and equilibrium—with Go—energy, action, and modern pace—capturing the brand’s duality of calm and momentum.

The visual identity extended that story through form and colour. The minimalist “W” monogram became the anchor for an expandable brand architecture covering Wellness, Fitness, Beauty, Balance, and Kids ranges. Each segment was distinguished by bold yet harmonious palettes—blue for energy, pink for radiance, grey for everyday health—while maintaining unity through consistent geometry and typography.
Packaging design focused on memorability and emotional connection. ZERO11 explored several art directions, ultimately blending geometric precision with contemporary vibrancy to appeal to digital-native audiences. Strong colour blocking, rhythmic shapes, and clean layouts created an international aesthetic aligned with the modern Saudi retail landscape—from pharmacies to online platforms. The design’s clarity also supports scalability into future categories such as functional foods, cosmetics, and AI-based wellness tools.

By combining strategic storytelling, cultural sensitivity, and bold visual craft, ZERO11 positioned WellGo as a fresh, credible, and optimistic wellness brand. Early market testing showed strong consumer recall and preference, particularly among urban millennials and women seeking self-care routines. As WellGo prepares for its 2025 launch, it stands as proof that thoughtful design can elevate supplements beyond functionality—turning everyday wellbeing into an inspiring lifestyle choice.