• Project

  • Region

  • Industry

ZERO11 – Clucker’s Wood Roasted Chicken

ZERO11 – Clucker’s Wood Roasted Chicken

” Have you ever imagined what chicken roasted on wood and open flames would taste like? Clucker’s delivers a warm culinary experience where taste buds indulge in an explosion of wood-smoked flavors. Quality, consistency, and passion have proven to be the ingredients that have made Clucker’s a success story in no time and a revolutionary chicken concept!

We created an identity that was unique to the concept, from logo to font, illustration, colors, and layout. Imagination was our tool and sky was the limit in creating an identity that was bold and literally “on fire”. Using warm colors like orange, red, and brown, daring fonts, flexible patterns, a separate logotype and symbol, and high-quality packaging featuring dyed uncoated boards and tissue paper, we managed to shape an identity that resembled no other and played a big role in differentiating the concept.”

CREDIT

  • Agency/Creative: ZERO11
  • Article Title: ZERO11 – Clucker’s Wood Roasted Chicken
  • Project Type: Packaging
  • Format: Bag, Bottle, Box, Tray, Wrap
  • Substrate: Pulp Carton, Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
2
Good
Vote
0
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
1
Good
Vote
2
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
0
Bad
Vote
0