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ZEN Dishwashing Liquid by Anastasia Alekseevskaya Fuses Aesthetic Clarity with Everyday Function

ZEN Dishwashing Liquid by Anastasia Alekseevskaya Fuses Aesthetic Clarity with Everyday Function

ZEN — dishwashing liquid.
Find balance in the everyday rush. A single drop is enough to pause, take a breath, and reconnect with yourself. As the gel turns into a rich, soft foam, a simple routine transforms into a quiet ritual — an act of mindfulness. With ZEN, even washing dishes becomes a way to slow down, ground yourself, and bring order not just to your kitchen, but to your thoughts.

The ZEN bottle is designed with intention and care. Its sleek, cone-shaped form offers visual harmony and tactile comfort, standing stable on any surface. The silhouette is inspired by the calm equilibrium of balancing stones — a timeless symbol of serenity, resilience, and natural alignment. Every detail in its shape speaks of stillness in motion, of pause within activity.

The gentle blue color of the packaging is not just a design choice — it’s an atmosphere. It evokes the clarity and depth of water, the hush of early morning skies, the cool breath of silence. This soft, meditative hue creates a visual sense of peace and invites you to be fully present, even in life’s smallest moments.

The dispenser comes in two thoughtful formats:
— For the larger bottle, a rounded triangular pump provides a smooth, cushioned press, enhancing the tactile experience and reinforcing the product’s gentle character.
— For the smaller version, a flip-top bottle allows the gel to pour out naturally with a simple tilt — no pressure needed, just an intuitive, flowing motion.

ZEN is more than a cleaning product. It’s a tool for returning to yourself — a quiet companion in the flow of your day. Because even in routine, there is room for stillness. Even in the most ordinary actions, there can be calm.

CREDIT

  • Agency/Creative: Anastasia Alekseevskaya
  • Article Title: ZEN Dishwashing Liquid by Anastasia Alekseevskaya Fuses Aesthetic Clarity with Everyday Function
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: HSE
  • Market Region: Europe
  • Project Deliverables: 2D Design, Animation, Art Direction, Brand Creation, Brand Design, Brand Naming, Branding, Packaging Design
  • Format: Bottle
  • Industry: Chemical
  • Keywords: dishwashing liquid, packaging design, packaging, art direction, branding, naming, concept

  • Credits:
    Designer: Valeria Gorbacheva
    Designer: Anastasia Alekseevskaya
    Curator: Leonid Slavin

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