Zebra craft beer is a brand-new younger beer brand subordinate to kardenberg wine industry (China) Co., Ltd. The main characteristic products are: Belgian wheat, German wheat, whole wheat rag, milk Shitao, New England light Al, Longjing wheat, etc.
In addition to the obvious black-and-white stripes, in fact, the powerful pedaling of zebra is the key to its wild nature. Based on this observation, we have made the following new shapes. Change the shape of the bottom of the container, because the probability of drinking beer after freezing is higher. In the drinking process, with the temperature rise brought by the external environment, the seeping water stains can leave a unique mark on the desktop or table, so that people can firmly remember the name of this product. Digital symbols represent different tastes and make the product easy to identify.
CREDIT
- Agency/Creative: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Article Title: Zebra Beer Typography for Packaging Design
- Organisation/Entity: Agency
- Project Type: Typography
- Project Status: Published
- Agency/Creative Country: China
- Agency/Creative City: ShenZhen
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2022/23
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Credits:
Creative Director: Xiongbo Deng
Designer: JiaLiang Chen
Designer : HaiTao Wei
