In crafting the ideal branding strategy for the marketing agency centered around the core values of Momentum, Journey, and Activation, I embarked on a comprehensive journey of creative exploration and strategic alignment. To capture the essence of Momentum, we devised a dynamic and forward-looking visual identity, with a logo that exudes energy and progress. The concept of Journey was integrated seamlessly, reflecting the agency’s commitment to guiding clients through their unique marketing voyage. This was exemplified through storytelling elements in the branding, ensuring that the agency’s dedication to client success was vividly conveyed. Finally, Activation, the agency’s driving force, was embodied in vibrant color schemes and a call-to-action ethos, stimulating clients and audiences to take the desired steps. By weaving these core principles into every aspect of the branding – from the logo and color palette to messaging and content strategy – we’ve ensured that the agency’s identity not only resonates with its strategic vision but also engages and propels its audience toward success.
it is important that the creative journey aims to encapsulate the essence of the company and its unique approach.
Understanding the Core Values:
To begin, a deep understanding of the agency’s core values was essential. Momentum signifies the agency’s drive to propel clients forward, while Journey emphasizes the importance of the marketing process as a transformative experience. Activation represents the agency’s commitment to sparking action. This understanding formed the foundation upon which the entire branding strategy was built.
Crafting a Compelling Visual Identity:
The visual identity was a pivotal aspect of the branding strategy. To represent Momentum, we designed a dynamic and forward-moving logo, to convey progress and energy. For Journey, we incorporated storytelling elements into the branding, emphasizing the agency’s role as a guide throughout the client’s marketing voyage. Activation was embodied in vibrant and eye-catching color schemes, combined with clear and compelling calls to action in the design.
- Agency/Creative: Safa Khamis
- Article Title: Zariq Branding
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Oman
- Agency/Creative City: Sohar
- Market Region: Middle East
- Project Deliverables: Brand Design, Brand Identity
- Industry: Professional Services
- Keywords: brand, black and white, marketing, logo
Creative Director: Safa Khamis