Twisting shapes and tense colours can sometimes create an eye-catching appearance for your product packaging design. but with Zafuzar that was not our solution. Zafuzar is a manufacturing company that wants and needed to take a further approach to attract and engage customers.

we wanted to make a simple-yet-modern impression. and while minimalism was a priority, the packaging design also had to effortlessly stand out from the crowd. That was where we decided to use the middle letter of the logo as a special and lasting element in the mind of the audience! This simple pattern is used in the Product Family packaging of saffron.
We also placed a window to be the centre of the audience’s attention to show off the red beautiful colour of saffron. the UV golden colour was another thing we focused on.

additionally, it was important to show the most crucial information such as weight, quality, brand name in three different languages in front of the packaging. On the back of the package, we put all the information, regarding nutritional value charts, communication channels, licenses, and descriptions of this valuable product, in a regular, categorized, and scrutable way. Zafuzar sliding package was designed and produced in different 1, 2, 3, 5-gram weights and they will soon be available in chain stores and reputable online stores such as Amazon.

saffron is only one of the many food products Zafuzar produces which means that there are more products yet to join the Zafuzar, product family with different packaging designs.