Orbe specializes in producing high quality experiences. It is a brand that seeks to stand out in what it proposes to do. It comes with the objective of offering high quality specialty coffees with the ideal and vibrant flavors.
In this project, we wanted to highlight luxury and exclusivity. After a few meetings, we were able to align and define our goals: Conveying an elegant, chic, expensive and minimalist brand, aimed at the target audience of class A, aged 27-50 years.
The entire structure of the project was designed to demonstrate these attributes. Strong and bold typography is responsible for conveying strength, quality and consistency. The colors and the Hot-Stamping finish make the packaging and other brand items even more special.
Orbe is art. Special coffee is art!
Art is calmly appreciated, right? Orbe is a high level coffee made to be enjoyed and that always invites you to another experience.
“A coffee made by special people for special people!”
It was important to put this phrase on the packaging to highlight that Orbe is a human brand and concerned with its employees and customers. As all the elements enter into composition, the visual identity system presents the customer with all the care that the brand offers at all stages of the process. From planting to after sales.
Conclusion: We were able to achieve the project’s objectives with a visual language that was totally aimed at the target audience, with colors that take the packaging to a higher level and elements arranged to convey the image of a high-level product. We managed to reach a result capable of presenting a premium and outstanding product, making the customer perceive values in the brand.
- Agency/Creative: Zantana Design
- Article Title: Zantana Design Creates Orbe Coffee Branding and Packaging Design
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Tucano
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Experience, Branding, Paperwork
- Format: Bag, Box
- Substrate: Plastic, Pulp Paper
- Industry: Agriculture
- Keywords: coffee, arabic, packaging design, cafe
Brand Designer & Packaging: Zantana - Design Studio