In the heart of Poland’s craft revolution, Zaczyn Brewery is turning heads—and crusts. This innovative brewery transforms unsold bread from local bakeries into flavorful, sustainable beer, tackling food waste one bottle at a time. The concept is simple yet profound: rescue loaves destined for the landfill and ferment them into something worth celebrating. By doing so, Zaczyn not only reduces waste but also invites consumers to take part in a more circular and conscious economy—where every sip supports sustainability.

But Zaczyn is more than just a clever idea; it’s a statement of purpose wrapped in a vibrant identity that refuses to go unnoticed. Unlike traditional bread-focused projects that lean heavily on warm, rustic visuals and nostalgic cues, Zaczyn breaks the mold with a fresh, contemporary aesthetic. Its branding features bold gradients, high-contrast color palettes, and punchy typography that shouts confidence and creativity. The entire visual identity feels alive—dynamic and youthful, much like the brand’s mission.

To bring this visual energy to life, Zaczyn collaborated with ILLCAT.studio, a creative powerhouse behind the brewery’s unmistakable look. Together, they developed a distinctive illustration style crafted exclusively for the brand—one that is playful, expressive, and unmistakably modern. Each label becomes a visual experience, telling its own mini-story while staying true to the brewery’s core values.

By marrying eco-conscious brewing with standout design, Zaczyn Brewery doesn’t just make beer—it tells a bold new story about sustainability, style, and second chances.