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Yuri: Harnessing Microgravity for Biotech Breakthroughs

Yuri: Harnessing Microgravity for Biotech Breakthroughs

Challenge
Yuri leverages the unique opportunities of microgravity to pioneer a new generation of biotech products developed in space. Their comprehensive solutions, including in-house space labs and ground simulators, facilitate groundbreaking discoveries in drug development and cell-based therapies, ultimately enhancing life on Earth.

Client
Yuri’s mission is to transform the biotech industry by utilizing the advantages of microgravity. Their end-to-end solutions support innovative space research, significantly advancing drug development and cell-based therapies.

Strategy
We conducted in-depth market research to understand the landscape and Yuri’s unique position. We crafted a compelling story highlighting Yuri’s revolutionary approach to biotech, establishing them as a leader in space-based research and innovation.

Branding
The logo features a hovering ‘Y’, symbolizing the concept of microgravity and representing the brand’s name. The modern and simple design allows for dynamic animations. A unique color palette sets Yuri apart from traditional space-themed brands. Dark purple represents the space aspect, while bright green symbolizes the biotech facet. We created a comprehensive brandbook to ensure consistent branding across all platforms and designed a presentation deck to communicate Yuri’s mission and achievements to stakeholders.

Digital Design
Our team developed a user-friendly website to showcase Yuri’s innovative work and capabilities. We also created technical abstractions of microorganisms in a captivating 3D style, merging space’s allure with biotech’s intricacies. Engaging content and strategies were developed for social media to enhance Yuri’s digital footprint and community engagement.

Concept
“Once You Take the First Step, Anything is Possible.” This concept highlights the courage to initiate change and pursue passions, emphasizing that altering the status quo requires boldness and initiative.

Implementation
We connected the mystery of space with the excitement of biotech, ensuring that every element of the brand identity and digital presence communicated this unique fusion.

Explore more about this project at [Serious Business](https://worldbranddesign.com/quivo-brand-identity-by-serious-business/).

CREDIT

  • Agency/Creative: Serious Business
  • Article Title: Yuri: Harnessing Microgravity for Biotech Breakthroughs
  • Organisation/Entity: Agency
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: Germany
  • Agency/Creative City: Munich
  • Market Region: Europe, North America
  • Project Deliverables: Art Direction, Brand Design, Brand Guidelines, Brand Strategy, Branding, Web Design
  • Industry: Aerospace
  • Keywords: Biotech, Microgravity, Space Labs, Drug Development, Cell-Based Therapies, Space Biotechnology, Ground Simulators, Innovative Research, Biotech Products, Space Research, Visual Identity, Logo Design, Digital Design, 3D Graphics, Animations, Brand Strategy,

  • Credits:
    Project Manager: Tijana Ostojić
    Design Lead: Amadeus Malmin
    Copywriter: Paula Espinosa V.
    UX Designer: Bartek Papież
    UX Designer: Marco Rinke

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