Yunus Ozmen Creates Loqhum Delight Gourmet Turkish Delight Packaging Design
Loqhum Delight, is a soft, delicate and gelatinous dessert flavored with various varieties of mixed nuts and condiments. This exquisite sweet, known as Turkish delight all over the world, was renewed by Loqhum Delight’s chefs to provide a unique balance of flavor, texture, and consistency through traditional recipes.
In this project, we have created a new packaging design for Loqhum Delight Gourmet Sweet Snacks. The target audience of the brand was people who want to please themselves with a traditional dessert and have a small celebration in the middle of everyday life. Without a doubt, new dark and stylish packaging will attract people’s attention.
- Design Agency: Orhan Irmak Tasarım , Yunus Ozmen
- Organisation/Project Type: Freelance, Published Commercial Design
- Article Title: Yunus Ozmen Creates Loqhum Delight Gourmet Turkish Delight Packaging Design
- Brand / Project Name: Loqhum Delight
- External Design Credits: Food Photography Studio Cucina - Cagla Gezener, Designer Elif Sonmez
- Strategic Deliverables: Research / Insight, Product Architecture, Brand World
- Design Deliverables: Packaging Design, Photography, Graphic Design
- Location: Turkey
- Market Country: United States
- Market Region: North America
- Product Category: Confectionery
- Consumer Packaging Format: Box
- Consumer Substrate / Material: Pulp Carton