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Yun Shan Tea Visual Identity Design

Yun Shan Tea Visual Identity Design

TASTE THE SPRING OF HIGH MOUNTAIN TEA

The morning dew and mountain mist are the romance of tea farmers
The hope is that the packaging itself will be part of the display design

Through the combination of different angles, the impression of fresh tea garden will be fully presented
Reduce text information and tell stories visually with fun
Let packaging become the carrier of story and situation

CREDIT

  • Design Agency: Lung-Hao Chiang
  • Organisation/Project Type: In-house, Non Published Concept Design
  • Article Title: Yun Shan Tea Visual Identity Design
  • Brand / Project Name: Yun Shan Tea | Visual Identity Design
  • Strategic Deliverables: Research / Insight, Brand Naming, Brand World, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Identity System, Branding, Brand Refinement, Brand Creation, Graphic Design, Brand Advertising, Retail Brand Design
  • Location: Taiwan
  • Market Country: Taiwan
  • Market Region: Asia
  • Product Category: Beverages
  • Consumer Packaging Format: Bag, Box, Flow-Pack, Pouch
  • Consumer Substrate / Material: Plastic, Pulp Board, Pulp Carton

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