TASTE THE SPRING OF HIGH MOUNTAIN TEA
The morning dew and mountain mist are the romance of tea farmers
The hope is that the packaging itself will be part of the display design
Through the combination of different angles, the impression of fresh tea garden will be fully presented
Reduce text information and tell stories visually with fun
Let packaging become the carrier of story and situation
CREDIT
- Agency/Creative: Lung-Hao Chiang
- Article Title: Yun Shan Tea Visual Identity Design
- Organisation/Entity: In-house, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Taiwan
- Market Region: Asia
- Project Deliverables: Brand Advertising, Brand Creation, Brand Identity, Brand Naming, Brand Refinement, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Product Naming, Research, Retail Brand Design, Tone of Voice
- Format: Bag, Box, Flow-Pack, Pouch
- Substrate: Plastic, Pulp Board, Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
