BWDS Studio has rebranded YSK (Yugorskaya Construction Company), an oil & gas sector company specializing in engineering surveys, industrial construction, and pipeline development. The company operates across Western Siberia, Khanty-Mansi Autonomous Okrug, and the Komi Republic, working with major clients such as Gazprom Neft and Lukoil.

Task
Rebranding of the existing identity: updating the logo, visual language and usage guidelines, as well as developing a core set of brand materials. The goal was to create a modern and clear image that communicates reliability, expertise and professionalism, and scales easily across different touchpoints — from documents to heavy machinery.

Main idea & metaphor
We built the identity around a core industry metaphor — the pipe. It became the foundation for the main symbol: the letter “Y”.
This element works as a flexible module: it can stretch into lines, connect into structures, rotate, form patterns or act as a frame for images — creating a cohesive and scalable visual system.

Visual system & applications
We developed a core identity package including the logo, typography, color palette and usage guidelines, along with a proprietary graphic system based on the modular element. We also created key brand materials: business cards, stationery, presentations, printed assets, and adaptations for workwear and heavy machinery branding.

Result
The result is a clean, confident and modern visual identity. It scales easily and integrates naturally into real working environments, strengthening the perception of the company as a reliable and professional partner.