Matièr is a premium cosmetic brand with a unique philosophy that takes inspiration from the French word “Matière,” meaning materials. The brand’s tagline, “Your Artsy Material,” highlights the brand’s commitment to providing its customers with high-quality materials that can help them create unique and artistic looks. Matièr’s innovative and stylish products are presented in a book-shaped package, making them stand out in the crowded beauty industry.
The brand has carefully designed its products to appeal to customers who appreciate beauty, creativity, and art. Each issue of the subscription service is inspired by a different artistic image, adding a touch of elegance and creativity to the products. The use of color is another element that Matièr has mastered. The colors are thoughtfully selected to reflect the brand’s artistic vision and the value of makeup as an art form.
The Matièr logo is a perfect representation of the brand’s philosophy and style. The custom typeface, JQ TIMES, is based on the classic “Times” typeface and has been designed to enhance the brand’s visual identity. The typeface’s clean lines and elegant design perfectly complement the luxurious and sophisticated nature of the brand. It elevates the value of the brand from average to elegant, just as the cosmetics do.
In addition to the unique packaging and custom typeface, Matièr has also engineered the package to ensure that the lipstick can be lifted with the strap, keeping the package sleek and stylish. The book magazine motif is both visually appealing and harmonious with the artwork that Matièr wants to present. The package system also allows for simple management of continuous products, making it easy for customers to keep their favorite cosmetics in stock.
Matièr believes that beauty is not just about the final result but also the journey to discover it. The brand strives to make the process of choosing a color a joyful experience, inspiring customers in new and exciting ways. With the use of the custom JQ TIMES typeface, elegant packaging, and artistic inspiration, Matièr’s products are a celebration of beauty, creativity, and art.
- Agency/Creative: Hohoho Co,.ltd
- Article Title: Your Artsy Material – Matiér Cosmetics Packaging and Brand Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: South Korea
- Agency/Creative City: Seoul
- Market Region: Asia
- Project Deliverables: Packaging Design
- Format: Box, Case, Tray
- Substrate: Plastic, Pulp Paper
- Industry: Health Care
- Keywords: cosmetic, branding, packaging, brand identity system, material, beauty, palette, lipstick, JQ, JQ TIMES, magazine, inspiration
Creative Director: TIDO
Creative Director: ALPA
Creative Director: JAE
Lead Designer: JQ