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Youplus Packaging and Logo Design from Orhan Irmak Tasarim

Youplus Packaging and Logo Design from Orhan Irmak Tasarim

Orhan Irmak Tasarim renewed the logo and packaging designs for Youplus, Turkey’s leading pharmaceutical company Abdi İbrahim’s dietary supplement brand. The products in this category usually have an overly medical look whereas Youplus prioritizes healthy and balanced nutrition in its new positioning. This is why the design was differentiated from the category and brush strokes and watercolor effects were used on a craft texture background to communicate the product features. The leaf placed in the logo’s U letter was also used in the packaging design and became a visually connecting element between the products. This way the products moved away from the category’s medical feel and naturality was highlighted in the brand image.

CREDIT

  • Design Agency: Orhan Irmak Tasarim
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Youplus Packaging and Logo Design from Orhan Irmak Tasarim
  • Brand / Project Name: Youplus Dietary Supplements Packaging Design
  • External Design Credits: Client: Abdi İbrahim Pharmaceuticals, Brand: Youplus
  • Strategic Deliverables: Research / Insight, Tone of Voice
  • Design Deliverables: Packaging Design, Brand Identity, Branding, Brand Redesign, Graphic Design
  • Location: Turkey
  • Market Country: Turkey
  • Market Region: Middle East
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Box, Jar, Tag
  • Consumer Substrate / Material: Glass Jar, Pulp Carton, Pulp Paper

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