In this project, I wanted to reflect the spirit of the younger generation. Create a bold modern look with a classic shape. A young wine is as bold as a young community. When creating the idea, I was inspired by TikTok bloggers. Where the main idea and driving motive is naturalness. Be real and live your life without any pathos.
This design project is only a concept and has no real implementation yet. But I think this kind of approach will soon appear more and more often. The wine audience is changing. Her rejuvenation takes place in broad strides. Writing a 1,500-character text is not easy at all. I really don’t want to go into details.
This bottle should fit perfectly on the shelf in a wine bar or specialized store. The bottle is as photogenic as possible and this is one of the tasks. After all, the younger generation is taking pictures and filming everything. I want to study it. The entire block with information is hidden in the background and the cleanest label appears to us. A label that, like a collection card, can be placed on a shelf for decoration.
As an addition, AR tags can be placed on the labels and through the smartphone camera everything can come to life and follow all the trends of the 21st century. Be real, dynamic and cute.
At the end I would like to say only one thing. Classic wine bottles should be leaving store shelves soon. They don’t roll anything to us and this is a big omission. After all, any product should give emotion long before tasting. The product, not yet unpacked, should evoke a positive emotion.
- Agency/Creative: Shvetsov Denis
- Article Title: Young Wine Label Design by Shvetsov Denis
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Saint Petersburg
- Market Region: Europe
- Project Deliverables: Art Direction, Creative Direction, Design, Packaging Design
- Format: Bottle
- Substrate: Glass, Glass Bottle
- Industry: Retail
- Keywords: packaging, design, creative, packaging design
Art Direction / Design: Shvetsov Denis