Youna Life supports women with high-quality nutritional supplements and expert knowledge on all topics relating to pregnancy.

The two founders Katharina and Paulina are multiple mothers, entrepreneurs with heart and self-proclaimed “health geeks” who themselves know how much potential is hidden behind the early strengthening of mother and child. With Youna Life, they are working towards a world in which holistic health for mother and child is easily accessible, tangible and a matter of course – before, during and after pregnancy – in every corner of the world.

Their mission: Honest Motherhood in a nutshell – when developing the corporate design, I focused on precisely this message. The distinctive dot in the logo not only embodies the ideal supplementation through dietary supplements, but also symbolizes ovulation, the vulva and general femininity. With the reference to a map pin, we strive to reach and connect women worldwide.

The individual elements of the branding are not only aesthetically but also conceptually coordinated and convey a lively, natural and self-confident brand image. At the same time, the design radiates lightness, gentleness and femininity. This balanced combination not only underlines the uniqueness of the brand, but also its ability to appeal to women in different life situations.

The upcoming product launch promises to be an exciting phase of not only introducing products, but sharing a message of honesty and support for moms around the world. Stay tuned for more updates from Youna Life.