You is an Egyptian born natural care brand providing a range of beauty care products from body and hair care to face care. All ingredients used in the products are of natural quality and that fact had to be carried into the visual identity of the brand. Communicating an Earthy natural brand that cares for “You”.
The products are divided into three categories, each identified with a specific color. Blue for hair care, red for body care, and green for face care. This was done so the consumer can easily identify the categories and what they’re for. The unique color usage here also allows the product to stand out among other beauty care products that would usually use a lighter color scheme. To further carry the dark color scheme of the packaging, the product bottles and jars come in dark brown with a black top, across all products.
The bilingual packaging of You allows for a wider consumer audience, both English and Arabic speakers/readers, to read and understand the ingredients and proper usage of each product.
For this project we wanted to capture the essence of the brand’s message. Creating a brand world with fine details and a natural aura, delivering their message “From Earth to You.”
Brand Manifesto: You are a unique recipe of natural reflections that deserve to be treated with care. @younaturalcare selection, inspires the nature of you, with original ingredients of mother earth wondrous treasures that provides miraculous natural care, for your face body & hair.
- Agency/Creative: Cloud Nine Designs
- Article Title: You Natural Care Packaging Design
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Middle East
- Project Deliverables: Brand Identity, Logo Design, Packaging Design
- Industry: Health Care
- Keywords: Natural Face Body Hair Egypt Earth Branding Identity
Co-Founder, Graphic Designer: Amina Khodairy
Co-Founder, Graphic Designer: Salma Khodairy