YNL Design redefined Autonomous A2Z’s verbal identity and developed brand names and visual identities for their unmanned mobility platforms, MS (Mid Shuttle) and SD (Small Delivery), to articulate the company’s vision for the future of mobility.

Under the slogan “Envision the Mobility of Tomorrow”, YNL Design sought to redefine the identity of this innovative company, ranked 13th globally. Based on this renewed identity, we developed brand names and BI (Brand Identity) designs for MS and SD.
The new BI conveys the value of an autonomous mobility brand that liberates movement, connects diverse experiences, and creates a safer and more convenient world. Through seamless interaction between individuals and autonomous vehicles, the logo and color scheme embody the company’s philosophy of enriching lives by offering safe and effortless mobility for all. This reinforces the brand identity of an autonomous vehicle company and delivers a distinctive brand experience.

YNL Design reflected the soft curves of ROii and COii’s vehicle exteriors, their unique headlight shapes, and spacious, comfortable interiors in the BI design to convey the values of safety and convenience in future mobility. The vibrant and eye-catching Mint Blue was applied to both the vehicle exteriors and interior displays to enhance information visibility while creating a sense of comfort and warmth. The customer-centric BI design transforms the innovative value of autonomous driving technology into a friendly and positive brand image.

The symbols, logotypes, and colors of ROii and COii enhance the brand experience of autonomous vehicles by connecting diverse experiences to create a better world, all within a sustainable design system.