The River Animal Medical Center exists for the healthy and happy life of pets and companions. The core value of River Animal Medical Center is “continuous treatment.” Like a river that continually rejuvenates life, the veterinary medical center heals pets and companions’ pain consistently. The aim of spaces and services is not to end up with temporary illness treatment, but to help the pet and companion regain their peace and maintain long-term health.

We tried to create a companion’s role for pets’ healthy lives with familiar and sophisticated ones that River Veterinary Medical Center pursue. The dog’s paw-shaped brand symbol, composed of water droplets, was inspired by the vital river. The symbol conveys the River Veterinary Medical Center’s brand identity, which creates a healthy life for pets like a river that enriches the land. Also, we developed a graphic motif derived from a water drop shape symbol. We applied it to a wide range of applications, including business cards and envelopes, to add a sense of dynamism. The logotype, which was developed to reflect the pet’s curve, provides an intimate image and expresses a bright, modern sensibility in white, gray, and silver colors.