Traditional aesthetic salons tend to exhibit a feminine and calm atmosphere. That is why the new visual identity of Comme Aesthetic is a bold, innovative move towards a unique and gender-neutral concept that offers different customers unlimited freedom to choose the ideal products for their skin and style.
Comme Aesthetic is a friendly yet modern aesthetic salon located in Seoul, Korea. We have developed the whole brand identity, focusing on business cards, name tags, charts, façade, jumpsuit uniforms, etc. based on a slogan of ‘It’s not skincare, It’s your style.’ It implies that skincare is a way to present yourself with different ways of style that shows your taste and personality.
We have also created unique versions of C motifs, which reflect various personalities and styles of customers. Also, each motif can be mixed and matched with other mediums to generate a unique style. The motifs express the main keywords: Chill, Chic, Creative, Community, Cool, Charming. They can be used on various applications that either complements the visual system or serves as a point element for business cards, posters, and paper cups.
- Agency/Creative: YNL DESIGN
- Article Title: YNL Design Creates Comme Aesthetic Brand Design – Seoul – South Korea
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: South Korea
- Market Region: Asia
- Project Deliverables: Brand Experience, Brand Guidelines, Brand Identity, Brand Redesign, Brand Strategy, Branding, Identity System, Tone of Voice
- Industry: Retail
- Keywords: SPA, AESTHETIC, SKINCARE, SKIN, BRANDING, BRANDIDENTITY, VISUALIDENTITY