Yes mead is a unique drink that stands out not only for its excellent taste, but also for the packaging design. Each color of the can corresponds to a certain taste: red is a lingonberry, green is an apple, pink is a cherry, orange is an orange. This makes it easier for the buyer to choose and creates associations with bright fruit shades. The inscription on the Yes package symbolizes the flight of a bee, so each can has a different trajectory. This gives the product a special personality and emphasizes its naturalness, because mead has long been associated with the world of bees.
Mead is a Russian low—alcohol drink with a content of 1.2-9.0% by volume of ethyl alcohol, prepared by fermentation from water, honey and yeast, or by simply mixing water, honey and alcohol. Mead has a rich history and cultural significance in Russia. The unique blend of honey and water gives the drink a sweet and distinctive taste that distinguishes it from other alcoholic beverages. Regardless of whether it is consumed on its own or mixed with cocktails, mead is a versatile and favorite choice for those who want to enjoy the taste of tradition and heritage. The availability of modern versions, such as the Yes mead brand, continues to keep this ancient tradition alive and relevant for modern consumers, providing a new generation with a connection to their cultural roots.
Thanks to the combination of unusual design and excellent taste, Yes mead actively attracts the attention of post teen adults. However, the originality of the design popularizes the drink not only among post teen adults, but also people of the young adults, for whom not only the quality of the product is important, but also its aesthetic appeal. Thus, Yes mead becomes not just a drink, but a symbol of freedom and joy. The drink is designed to inspire people to be brave and creative, emphasizing their individuality and uniqueness. Each can of Yes mead is not just a drink, but a piece of creativity, courage and optimism that can bring bright colors and unique impressions.
- Agency/Creative: Daria Akimova
- Article Title: “Yes” Mead Packaging Design Concept by Daria Akimova
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle, Can
- Industry: Food/Beverage
- Keywords: packaging deisgn, mead, can, graphic design
Student: Daria Akimova
Tutor: Leonid Slavin