YelliGo Rebranding by Goalsr Inc.

YelliGo Rebranding by Goalsr Inc.

YelliGo™ is a powerful mobile and web based software that connects field personnel to management and clients through a suite of features. YelliGo™ is an enabler for conflict-free workforce management. Designed and developed to enable businesses to have more power and control over performing field operations through automating work assignments, real-time task monitoring and live location tracking. With a mobile-first approach, YelliGo™ helps to reduce workforce-related expenses by automating labour-intensive processes like scheduling, time punching, communication and forecasting – all while creating a smiling workforce and improving the working experience for employees and managers.

Yelligo, a proprietary product from Goalsr was envisioned to deliver optimized field performance for industries who rely heavily on the field force productivity. Our founders wanted to address the increasing challenges of the field force management by eliminating offsite inefficiency, bringing an enhanced field visibility and creating a strong field force accountability. This idea led us to the creation of YelliGo, a simple, easy-to-use & intuitive team monitoring application which enables employers to have more power and  control over running offsite business operations.

‘YelliGo™’ means “where are you going” in the Indian Kannada language. This title is a perfect match to describe the core nature of field service operations in the Indian context.

With the Logo, we wanted to communicate the perspective of the management and the field personnel within a unified framework. Therefore, we brought the ‘Question Mark’ (?) signifying the Geo-location of the employee on the work. The ‘GPS location’ symbol represents the live tracking capability of the software application used by the management to monitor and track their field personnel. ‘YelliGo™’ automates both the processes to inform the personnel ‘where they are going’ and enables Management to ‘track their movement in real-time’.

 

CREDIT

  • Design Agency: Goalsr Inc.
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: YelliGo Rebranding by Goalsr Inc.
  • Brand / Project Name: YelliGo
  • Strategic Deliverables: Brand Architecture, Brand Strategy
  • Design Deliverables: Brand Identity, Branding, Brand Refinement, Brand Redesign, Brand Creation, Graphic Design, Brand Digital Design, Brand Guidelines, Brand Advertising, Brand Experience, Rebranding
  • Service Brand Application: Brand Guidelines, Mobile App, Presentation, Print Advertising, Print Stationery, Social Media, Website
  • Location: India
  • Market Country: India
  • Market Region: Asia
  • Product Category: Identity
  • Project Keywords: yelligo, goalsr, field management application, rebranding, logo, identity, branding, india

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