Yards is a company that aims to revolutionise the property renovation market in Brazil. By offering a fresh perspective,Yards aims to stand out in a highly competitive industry. This case study explores Yards ‘ branding journey, from its inception to the development of a distinctive visual identity.

Yards recognizes the challenges faced by property owners in Brazil who want to modernise outdated properties. The company prioritizes the needs of owners and seeks to attract discerning buyers. Effective branding and identity design have positioned Yards as a leader in strategic identity and branding.

In the evolving real estate landscape, Yards must persuade diverse audiences, including conservative property owners, of the value of its innovative approach. The company also aims to establish itself as a leader in construction branding.

Yards offers several key differentiators in the property renovation market. The company provides efficient renovations and uses cutting-edge technologies, such as 3D mock-ups, to showcase properties before completion. Yards ‘ emphasis on transparency, collaboration, and quality not only underscores its commitment to effective brand consulting but also ensures a cohesive identity and branding approach throughout the renovation process.

By streamlining property sales through strategic renovations, Yards prioritises transparency and quality, reinforcing its identity and branding goals. The company is driven by a mission to simplify the property selling process and deliver exceptional value to customers. Yards ‘ vision for a modernised real estate sector is realized through strategic brand strategy and identity design.

The name “Yards ” is inspired by New York’s Hudson Yards, symbolising innovation and rejuvenation. It also evokes imagery of a tranquil garden and meticulous planning, reflecting Yards ‘ commitment to excellence in design and branding.

The Yards logo symbolises growth, continuity, and commitment to property owners and buyers. The abstract design of the logo reinforces its expertise in modern identity and branding.

Although not yet operational, Yards ‘ branding project has garnered enthusiastic approval, setting the stage for its future success. By effectively communicating its value proposition, Yards has laid a strong foundation for branding a construction company in Brazil.