XPOM Agency Created the Name, Illustrations and Packaging Design for Craft Beer
Do you believe in legends?
When the world was full of magical creatures when the orcs fought with the elves for power over the kingdoms, everyone who wanted to find refuge came to the Mörh tavern. This is the only place where everyone was equal, and any war stopped until the beer mug was empty. This is the law.
Everyone respected and at the same time feared the owners of the place – the dwarves. They owned magic, secret knowledge and cooked the most delicious ale of the Mediterranean.
Mörh craft beer is a story from the beginning of time. This is a bright rich taste, preserving the mood of ancient traditions.
Mörh is a legend.
- Design Agency: XPOM
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: XPOM Agency Created the Name, Illustrations and Packaging Design for Craft Beer
- Brand / Project Name: Mörh pale ale
- Strategic Deliverables: Brand World, Product Naming
- Design Deliverables: Packaging Design, Illustration, Branding, Graphic Design, Retail Brand Design
- Location: Russia
- Market Country: Russia
- Market Region: Global
- Product Category: Beer & Cider
- Consumer Packaging Format: Bottle
- Consumer Substrate / Material: Glass, Glass Bottle