The most valuable asset of a digital business is its data. Data sits at the heart of all of business transformation as both an opportunity and an obstacle. Get it right and you have a competitive advantage in your sector. However, problems in data quality can impact a business for decades.

Xmateria are a data migration company. The name comes from the Latin word Ex Materia: meaning to make something out of something that already exists. This name comes from the functional way the business works. They take data from corporations who either wish to sell off an asset of their business or just seperate it from their core assets. Xmateria filter the content out of a large entity of data to create a new entity.

We created a brand that imitates the meaning of the name and what the business actually does. The brand itself is made up of elements of the word Materia (meaning material). Taking small blocks from each of the letters to then form the new shape ‘X’ of the word Xmateria. It was also important the brand felt like it lived in the digital arena.

What this then delivers is a moving brand, like the data itself it can shift and transform allowing animations to bring the brand to life allow the brand to be flexible and adapt to it’s environments and never be stagnent.

Using the blocks from the logo we shaped an ever evolving brand which can adapt and flex where needed, from creating a set of bespoke icons for the brand through to a functional application of graphic elements and photography allowing the brand to still retain a familiar look and feel as it changes.

From print to digital the brand has a DNA that is set in the core aethetics of the logo Xmateria.