Xiang Duck Delivery Packaging Design

Xiang Duck and Chinese Cuisine is a new Chinese food brand of Wowprime Group, providing roast duck and new Chinese cuisine. In order to meet the Mid-Autumn festival schedule, the customer wants to transform brand elements such as brand IP, moon and Chinese cuisine with the festival theme in the visual aspect.

There is no shortage of imagination around the world about the moon itself. Before the advent of the space Age, people used to believe that the moon was inhabited by various gods, heroes and beasts, whose legends and stories added a mysterious color to every festival.

In the theme of packaging design, we integrated the traditional story with the sci-fi future to create a starfleet flying in the roast duck universe, starting from the outpost of the earth, the moon, to mysterious and unknown alien worlds. An oven made of space steel is a great tool for exploring new worlds: don’t get too excited when you meet a fairy, she might as well be a duck!