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Xi Yu Wayne Captured Confidence and Beauty in FeistyCare’s Visual Identity

Xi Yu Wayne Captured Confidence and Beauty in FeistyCare’s Visual Identity

FeistyCare is more than just a skincare brand—it is a celebration of boldness, confidence, and empowerment. Designed for individuals who embrace their authentic selves, FeistyCare delivers high-quality skincare solutions while promoting self-love and fearless beauty. This brand identity project establishes a strong, modern, and empowering visual presence that resonates with a confident and dynamic audience.

At the heart of FeistyCare’s identity is a clean yet powerful logo, designed to embody strength, resilience, and sophistication. The typography is sleek and modern, while the brand mark symbolizes fearlessness and self-care. A carefully curated color palette blends vibrant, energetic hues with soft, elegant tones, representing both the brand’s fierce attitude and its nurturing skincare benefits. The combination of minimalist and contemporary design elements ensures a timeless and recognizable look across all brand materials.

The branding extends across multiple touchpoints, including product packaging, social media assets, marketing materials, and a digital presence that reinforces FeistyCare’s commitment to innovation and inclusivity. The packaging design is crafted with a balance of luxury and accessibility, making it visually appealing while maintaining a sense of approachability. Every detail, from typography to textures, is selected to enhance the brand’s modern yet empowering aesthetic.

FeistyCare is more than a beauty brand—it is a movement. It represents self-expression, authenticity, and the power of skincare as a form of self-care. Every product and every design choice is a reminder that beauty is about owning your confidence and embracing your glow. FeistyCare inspires individuals to be unapologetically themselves, providing not just skincare but a lifestyle that radiates strength, resilience, and fearless beauty.

CREDIT

  • Agency/Creative: Xi Yu Wayne
  • Article Title: Xi Yu Wayne Captured Confidence and Beauty in FeistyCare’s Visual Identity
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Philippines
  • Agency/Creative City: Quezon City
  • Market Region: Asia
  • Project Deliverables: Brand Identity, Brand Naming
  • Industry: Beauty/Cosmetics
  • Keywords: #BrandIdentity #Cosmetics #BrandSkinCare

  • Credits:
    Brand Designer: Xi Yu Wayne
    Model: Thomas Teetut Chungmanirat

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