“Xachoh” The Enlightened Spirit of Persia

“Xachoh” The Enlightened Spirit of Persia

Xachoh Drinks
BEFORE: This purposeful range of premium, alcohol free spirits crafted from Silk Road herbs and spices inspired by centuries old Persian herbalism required a luxurious and exotic new identity equal to its illustrious roots…
AFTER : Our brand concept of ‘The Enlightened Spirit’ captured both its progressive, scholarly heritage and the more subtle, sensory uplift the spirits offer. This was expressed through the calligraphic brand mark of the mythical Simurgh -a beautiful bird reputed to spend its entire existence in flight, a sighting of which was said to bring good fortune to those who experienced it.

CREDIT

  • Design Agency: afterhours studio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: “Xachoh” The Enlightened Spirit of Persia
  • Brand / Project Name: Xachoh
  • External Design Credits: Calligraphic illustrations : Sue Bicknell
  • Strategic Deliverables: Research / Insight, Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design
  • Location: United Kingdom
  • Market Country: Multiple Countries
  • Market Region: Multiple Regions
  • Product Category: Beverages
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass, Glass Bottle, metal & cork closure

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