XAAS Creates Concept Identity for the European Humanities University
EHU is a student-centred University for promoting civil society development through Humanities and Liberal Arts for students from Belarus and the region by bringing them together and offering international experience in study quality. The University is oriented at civically-minded students from Eastern Europe, distinguished by a commitment to the European values and Liberal Arts as well as rich on-campus life and alumni network.
Education at EHU does more than immerse students in a range of subjects and disciplines. It promotes a transdisciplinary approach, critical thinking skills, as well as civic engagement that empower them to develop innovative solutions and ideas, and enterprises.
We created a clean, simple, memorable logo and identity for the European Humanities University | EHU. The graphic element of the logo is composed of capital letters EHU, a smile, a mortarboard (Square academic cap) and is inscribed in the form of a shield. As for the colour palette, it is a classic blue colour for educational institutions, supplemented by black colour.
Logo with simple geometric elements, these elements serve as identity’s foundation. Also, we created illustrations that have different meanings, but only use one scalable element for a particular direction in learning. This simple and practical approach allowed for a modern, and at the same time, diversified identity.
Our vision was to design an open-minded, steady and straightforward identity, which embodies the university’s main principles: the unity, innovation and art. The identity follows a specific proportional system and lacks any kind of redundant ornamentation. The goal was to design a very functional and rational system, which is easy to use, but at the same time, highlight and personalize every student program of the university. The updated logo is composed of geometric shapes and all graphic layouts adopt the same principle. The system, made up of vertical and horizontal blocks, structures the written and the visual content and modulates them into balanced visual compositions.
- Design Agency: xaas branding & design lab.
- Organisation/Project Type: Agency, Non Published Concept Design
- Article Title: XAAS Creates Concept Identity for the European Humanities University
- Brand / Project Name: European Humanities University | EHU
- External Design Credits: Art director Konstantin Xaas; Designer: Mais Tazagulyan & Konstantin Xaas
- Strategic Deliverables: Research / Insight, Brand Strategy, Tone of Voice
- Design Deliverables: Brand Identity, Identity System, Branding, Graphic Design, Brand Digital Design, Rebranding
- Service Brand Application: Brand Guidelines, Merchandising, Mobile App, Outdoor Media, Packaging, Presentation, Print Brochure, Print Promotion, Website
- Location: Russia
- Market Country: Belarus
- Market Region: Europe
- Project Keywords: Identity, Graphic design, Poster design, Logo design, Xaas, University
- Industry Category: Education