Chinese Baijiu is called “Wu Ling”. In the literal sense, “Wu Ling” can be understood as “towering mountains”, which explains why we carve the mountain shape on the bottle body. At the top of some big mountains in China, there are some plants with a very long growth. For example, we see the “Guest-Greeting Pine” with the shape of bottle head. The bottle cap made of zinc alloy and transparent glass bottle complement each other. Combined with the white packing box, it shows a holy quality, which is also a quality that people can associate with the towering mountains.
This high-end Chinese Baijiu has been well received in the market, as it can also convey the sense of value and keep the product in use for a long time in the space of our life, Let people stop and watch.
CREDIT
- Agency/Creative: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Article Title: Wu Ling Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: China
- Agency/Creative City: ShenZhen
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2022/23
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Credits:
Creative Director: Xiongbo Deng
Designer: HaiTao Wei
