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Wright & Well In-House Brand and Packaging Design of Alternative Wellbeing Products

Wright & Well In-House Brand and Packaging Design of Alternative Wellbeing Products

Wright & Well creates THC-infused topicals and tinctures for health-conscious customers seeking alternative ways to improve their wellbeing. Wright means “a maker of”. Wright & Well means “a maker of wellness.” Positioned as a high-end CBD/THC brand, the packaging needed to convey elegance while maintaining a strong wellness feel.

A high contrast colour palette was chosen to suggest a clean, no-nonsense approach. The embossing and metallic blue foil, used sparingly, adds a sense of prestige to the packaging design. The black logo and text elements match the black lids (child-resistant lids were only available in black at the time). Special attention was brought to the structure of the box itself. Precision die-cutting was required to ensure a snug fit. When the box top is lifted, the box bottom reveals the product in a blooming form. The Wright & Well Ampersand logo incorporates an inclusive and friendly smile. It also resembles an anchor, which represents stability, strength and safety. Wright & Well formulations can be found in dispensaries across the Oregon state.

CREDIT

  • Design Agency: Better Plant Sciences
  • Organisation/Project Type: In-house, Published Commercial Design
  • Article Title: Wright & Well In-House Brand and Packaging Design of Alternative Wellbeing Products
  • Brand / Project Name: Wright & Well
  • External Design Credits: Creative Director & Designer: Perry Chua; Strategy & Planning: Leah Perry; Photographer: Raeff Miles
  • Production Credits: Production & Legal: Linda Dumont, Sonya Laurenssen, Fenton Fong, Amy Frankel, Bhavna Solecki; CEO: Penny White; Printer: Mitchell Press
  • Strategic Deliverables: Research / Insight, Brand Naming, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Photography, Brand Identity, Identity System, Structural Design, Branding, Brand Creation, Graphic Design, Brand Experience
  • Location: Canada
  • Market Country: United States
  • Market Region: North America
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Bottle, Box, Jar, Tube
  • Consumer Substrate / Material: Glass, Glass Bottle, Glass Jar, Plastic

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