WPA Pinfold - Green's Gluten Free Beer - World Brand Design Society

” Green’s is one of the world’s leading producers of gluten free beers and the Coeliac market is currently one of the fastest growing sectors. In order to capitalise on this market growth and also to future-proof the brand, WPA Pinfold completely redesigned the Green’s identity and its packaged range of beers. A key challenge was to position Green’s for both the Free From/Wellbeing category and the Specialty Beer category.The new iconic brand makes a bold and confident statement whilst the rich, vibrant, metallic colours give fantastic stand out – making Green’s a beer of choice, not a beer of necessity, for both coeliacs and mainstream beer drinkers alike. The results of the rebrand have seen sales soar, delivering a massive 366% return on investment.”