The Rated Wine Co had been in business for many years, importing and selling wine face to face to customers. As a response to changing buying habits and technology, they wanted to create a new brand to focus on selling wines that were highly rated and well-reviewed on social media and popular wine apps like Vivino. A TripAdvisor for wine, essentially. They approach us to help create a strong new brand identity for their revamped business, that would be recognisable and flexible across multiple platforms. Workbrands designer Lewis Osborne took the reins, creating a beautifully bold and original identity that (crucially) steered clear of the clichés that typically feature within the wine industry.
CREDIT
- Agency/Creative: Workbrands
- Article Title: Workbrands Gives The Rated Wine Co’s Brand a New Flavour
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Multiple Regions
- Project Deliverables: Brand Identity, Brand Redesign, Brand World, Identity System, Rebranding
- Industry: Food/Beverage
- Keywords: wine, alcohol, brand identity
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
