This is a concept we couldn’t resist developing a tribute to the bold, addictive flavors of nyc’s iconic halal carts.

At work and company, we like to build from culture outward. Cart sauce started as a self-initiated project something born from late-night takeout, curbside falafel, and the unmistakable magic of chicken and rice with *that* white sauce. Our goal: create a brand that captures the soul of street food and reimagines it for grocery shelves.

We knew from the start we didn’t want to overthink the name just like the best food carts, it had to be direct, fast, and unpretentious. “cart sauce” says it all. It’s bold, ownable, and familiar, like something you already trust. The naming system follows suit: white, red, and green simple, iconic, and instantly legible.

We built the brand around a few core visual ideas:
Sketch-style cart illustration hand-drawn to evoke a nostalgic, human feel. Stamped typography distressed and graphic, like a to-go bag or receipt ink. Squeeze-bottle format because flavor should move fast and go wherever you go.

The result is packaging that feels as spontaneous as the food it’s inspired by but dialed in with just the right amount of design discipline.

Available in white (cool cucumber, dill & lemon), red (spicy pepper, garlic & harissa), and green (vibrant pepper, garlic & harissa) each crafted for maximum versatility and bold taste.

Cart sauce isn’t just about sauces it’s about transporting a whole flavor moment. The foil tray, the plastic fork, the steam rising in a paper bag. This brand channels the experience then makes it easy to bring home.

Let us know what you think! And if you’re looking for standout brand design, strategy, or naming, let’ talk.