Some of the best ideas start with a simple question: Why hasn’t anyone done this before? That’s exactly how PPretzelized™ was born. Snack lovers wanted something new—something that combined the crunch of a pretzel with the familiar flavors of their favorite snacks. The result? A bold new category of snack that merges two classics into one irresistible bite.

As Pretzelized™ set out to redefine snacking, they needed a brand identity and packaging system that matched their disruptive vision. That’s where Work and Company came in. Our goal was to create a design that immediately told the story: a snack that’s both familiar and entirely new, something that stops shoppers in their tracks while feeling right at home in the snack aisle.

We started by developing a brand identity that embodies the playful, craveable nature of Pretzelized™. The packaging design is bold and energetic, with a visual language that highlights the product’s unique texture and flavor. Every design choice—from typography to color to layout—was crafted to reinforce the brand’s core message: “Two Favorite Snacks in One.”

Since launching in 2024, Pretzelized™ has taken the market by storm, expanding into 15,000+ retail locations and now making its move into foodservice. As the brand continues to grow, its identity remains a key driver in capturing attention, building recognition, and keeping consumers coming back for more.

At Work and Company, we believe great design isn’t just about aesthetics—it’s about storytelling, strategy, and creating an emotional connection. Pretzelized™ is proof that when bold innovation meets thoughtful design, the result is more than just a snack; it’s a movement.