We are thrilled to have successfully delivered the rebrand of this established meal brand, working with the new owners, to create Relo Foods, and propelling the brand into a new era of success.

Relo Foods, a previously successful venture running under the name Performance Meals, faced a period of dormancy with its former owner, who lacked the time and resources to nurture its growth.

The new owners are fitness and food enthusiasts with a passion for health and with a vision to unlock the brand’s full potential. Recognising the untapped opportunities within the health and fitness industry, the new owners partnered with us to redefine Relo’s position, and then to develop a new brand name and brand identity. Our expertise in design within the health and fitness sector, coupled with a deep understanding of the client’s goals, allowed for a comprehensive reimagining of the brand, and from it, Relo Foods was born.

Through collaboration with the owners and investors, we crafted a new brand strategy that aligns with the evolving landscape of health-conscious consumers. This included exploring the values and position of the brand alongside its competitors, and in-line with its vision. Working with the Relo team, we designed the new visual identity that would not only impact the packaging, but would re-position the brand across all its communications.

We played a pivotal role in not only defining the brand’s new position and values, but also in selecting a resonant brand name and tagline that encapsulates the essence of Relo’s commitment to performance and nutrition – Reload with real food.

We explored, developed, and refined the design system for their packaging over several months. When we designed the logo, we were mindful of creating visual assets which could be referenced across the wider identity and visual language. The result is a revitalised and contemporary brand identity, that speaks to a broader audience while maintaining its core values. Wonderstuff’s design team seamlessly translated the new brand strategy into the packaging system, ensuring that every aspect of the Relo experience resonated with the target market.

“We are honoured to have been trusted with the task of reinvigorating this trusted brand” said Paul Alderson, Founder of Wonderstuff. “Our collaboration with the new owners allowed us to delve deep into the brand’s DNA, creating a fresh and appealing identity that not only reflects Relo’s commitment to health and fitness but also positions it as a formidable player in the market.”

Our involvement extends beyond the initial conceptualisation, and since the rebrand and launch, we have supported Relo with further packaging designs for new ranges, and we continue to provide valuable insights and consultation throughout the implementation of the new brand. This ongoing partnership ensures that Relo Performance Meals is not just rebranded but positioned for sustained growth and success.