Wonderland Design was tasked with evolving the identity of Tims Dairy, a much-loved family-run brand with deep Greek Cypriot roots and a strong commitment to natural, great-tasting yogurt.

The brief was clear: enhance the brand’s deliciousness and elevate its Greek heritage, while making the identity feel more premium and expressive. At the same time, it was essential to preserve the warmth, authenticity and familiarity that customers associate with Tims.

A new brand positioning was developed centred around ‘remarkably delicious Greek family yogurt’. The task was to bring that promise to life through a confident pack refresh across retail and foodservice.

The logotype was redrawn in collaboration with lettering artist Oli Frape, giving it a smoother, more contemporary quality that retains its recognisable charm. The flavour illustrations were reworked to feel more vibrant and natural, bringing out the freshness and taste of each product on shelf. The addition of flavour swirls were added to create a dynamic and delicious look to the pack.

Every design choice was rooted in flavour. From refined packaging layouts to carefully tuned colour palettes and typography, the refreshed identity reflects the brand’s proud Greek family values, its heritage of craft and the unmistakable sense of deliciousness in every pot.

The result is a confident, modern evolution of the Tims Dairy brand. One that looks at home in premium chillers and feels just right at the breakfast table — familiar, expressive and ready for the next stage of growth.