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Wonderground Brand Identity and Packaging Design

Wonderground Brand Identity and Packaging Design

Wonderground – A Magical Place
Wonderground is a magical place in Barossa Valley; a biodynamic vineyard, a boutique winery and, most notably, a contemporary gallery and space for Barossa to lead with world class art. Cornershop are grateful to collaborate with the team at Wonderground and establish a brand identity and packaging that helps bring their unique vision to life.

Co-founders Kirsty Kingsley and Renée de Saxe are eager to connect the Barossa community through art. Talented artists themselves, the duo created the beautiful artworks that feature on the labels. Joined by their skillful wine professional husbands, they eloquently tell the Wonderground story on their packaging: “Wonderground is where we interweave art and our creative practise into the craft of winemaking. It is an exploration of our passions from this unique property; creating artwork for the labels from natural paints made from the site to growing the fruit for our wine.” Wonderground’s creations pay respect to the native custodians of the land. Their brand logo created by Cornershop is also a homage to and inspired by indigenous cultures and the undulating land.

“Working with Damian and Cornershop Design has been an absolute pleasure. Through the packaging design process, Damian and his team have skillfully captured the unique story of our approach to our art, farming and winemaking. This approach goes beyond mere aesthetics; it resonates with our commitment to seamlessly intertwine art and creativity with the craftsmanship of growing and making wine. His genuine enthusiasm and eagerness to explore these concepts through packaging design has created an outcome that truly reflects the textures, colours, and patterns of our vineyard and gallery in Seppeltsfield. Our journey with Cornershop has been a truly successful collaboration based on great ideas and clear communication. We enjoyed the process so much we are now working with Cornershop on our next project which we look forward to sharing with you towards the end of 2023!” Nick Radford, Vigneron, Mirus Vineyards.

CREDIT

  • Agency/Creative: Cornershop
  • Article Title: Wonderground Brand Identity and Packaging Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Australia
  • Market Region: Oceania
  • Project Deliverables: Art, Design, Graphic Design, Logo Design, Packaging Design, Typography
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: Cornershop Design, Barossa Valley, Wine, Drinks, Packaging Design, Branding, Graphic Design, Australia

  • Credits:
    Brand Keeper & Designer: Damian Hamilton

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